The stars are appearing in the same advertising initiative for the first time. Image credit: Moncler/Platon
Italian fashion company Moncler is linking up with Hollywood royalty for its new promotional effort.
This week, the company launched the Warmer Together campaign, starring American actors and longtime friends Robert De Niro and Al Pacino. The duo, who have worked together many times throughout their historic careers, now team up to uplift the Maya 70 and Bretagne outerwear lines across images and videos.
“For decades, Moncler has been associated with winter and puffer jackets, but I have always felt that Moncler is about something deeper: love and a sense of togetherness,” said Remo Ruffini, chairman and CEO of Moncler, in a statement.
“These values have shaped everything we’ve done for over 70 years,” Mr. Ruffini said. “Across every product and every campaign, there runs a consistent thread of emotion and human connection.
“Through their story of friendship, Al Pacino and Robert De Niro embody everything Moncler truly stands for: affection, warmth and the belief that we are all better and warmer together.”
Heating up
Moncler’s new initiative spans a series of short films, with each embodying central themes of friendship, respect, connection, trust and warmth.
Shot by British photographer Platon, best known for his portraiture of world leaders and prominent celebrities, the campaign sees the two film industry legends sharing conversations on the meaningfulness of their relationship, which dates back several decades.
Moncler presents Warmer Together
Captured in New York City, the advertisements see Mr. De Niro sport a Maya 70 jacket, while Mr. Pacino dons a Bretagne coat, with the latter from the new fall/winter 2025 collection. The visuals are set to a cover of American singer-songwriter Bill Withers’ famous song “Lean on Me,” performed by Moncler ambassador and rapper Tobe Nwigwe.
“Friendship is the greatest thing you can have,” said Mr. Pacino, in a statement.
“Friends, people whom you share the same world with,” he said. “There is just an innate trust, and the understanding of life.”
Warmer Together is currently rolling out across outdoor, digital, social media and print placements. Moncler’s website currently features a countdown to the next short film in the series, set for release early next week.
Hollywood touch
The launch marks luxury’s latest crossover with high-profile film industry names.
In the past several months, Hollywood’s connections to the high-end space have expanded immensely, with new partnerships and marketing deals emerging on a frequent basis.
Streaming giant Netflix, distributor Focus Features and premium cable channel HBO are among several luxury brands’ new promotional partners. Image credit: Moncler/Platon
A-listers have become key to prestige apparel marketing endeavors, with French fashion house Chanel recently enlisting up-and-coming American actress Ayo Edebiri and Academy Award-winning Australian-American performer Nicole Kidman as its latest global brand ambassadors (see story).
Meanwhile, Italian fashion label Gucci brought in an ensemble cast of Demi Moore, Edward Norton, Ed Harris, Elliot Page and Keke Palmer, among several others, for a promotional film titled “The Tiger” (see story).
{“ct”:”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”,”iv”:”ec7a00a4858f419876dfeed62ff0884f”,”s”:”51caa26e31f96c91″}











